Dates of promotion campaign: May-December 2014
Geographical Reach: Moscow and Moscow Region, St. Petersburg, Chelyabinsk Region, Sverdlovsk Region, Kurgan Region, Tyumen Region, Perm Region, Khanty-Mansiysk Autonomous District, Yamal-Nenets Autonomous District, Republic of Bashkortostan and other regions of Russia.
The promotion campaignis aimed at ensuring business visits and developing a list of exhibitors who would take part in the trade show “Energetics. Energy Efficiency 2014”, and it includes the following:
Promotionat specialized information portals: www.avite.ru, www.eprussia.ru, www.expomap.ru, www.glav-partner.ru, www.novostienergetiki.ru, www.stroim-nn.ru, www.stroynet.ru, www.vestsnab.ru, www.expomarket.ru, www.energyland.info, www.energoportal.ru, www.best-stroy.ru, www.business-news.ru etc.
Media-contextual advertising at Yandex
Promotion in specialized publications and periodicals: “RSP Ekspert” (“RSP-Expert”), “Ekonomika i TEK Segodnya” (“Economy and Fuel and Energy Sector Today”), “Avtomatizatsiya i IT v Energetike” (“Automation and IT in Power Industry”), “Promyshlenny Bulleten” (“Industrial Bulletin”), “Electrotekhnichesky Rynok” (“Electrical Market”), “EnergoExpert”, “Energeticheskaya Strategiya” (“Power Strategy”), etc.
Promotion in printedbusiness publications and periodicals: “Delovoy Kvartal” (“Business District”), “National Business”.
Outdoor advertising: banners on the facade of Yunost Sports Palace and over-the-street banners in the central streets of Chelyabinsk.
Promotion on television: news items, announcements.
Direct mail: SMS and e-mailing to core businesses of the Urals Federal District.
Detailed media plan can be provided by the Managers of the exhibition.
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